Redefining Analytics based Marketing Activities at the 2nd Annual Smart Data Summit, Dubai

SDS2014

Dubai, United Arab Emirates, January 20, 2015: The Middle East’s biggest Smart Data Summit, reopens its doors with an even more exciting second edition featuring stimulating presentations, roundtable sessions and case studies from an array of global experts, sharing their thoughts on enhancing customer experience across industries and sectors using smart data and analytics. This 2 day summit will be held at Sofitel Dubai The Palm Resort and Spa in Dubai, United Arab Emirates during May 25-26, 2015.

Over 300 delegates across the GCC and worldwide are expected to attend the Smart Data Summit, which will explore the future of data management and how smart data and analytics can drive revenue growth. Focusing on using analytics to ensure superior customer experience and loyalty, the summit’s topics explore the myriad ways in which predictive big data and analytics can have a very real impact on business performance in industries such as retail, telecom and services.

Speakers at the summit will include experts drawn from the best names in the data and analytics business, including Daniel Nelson, Head of Enterprise, Braintree, a division of Paypal; Mario Vinasco, Marketing Analytics and Data Science, Facebook; Rimzie Ismail, Head of Customer Affairs, Dubai Airports; Asad Jawed, Head of Analytics – APAC, eBay and Anirudh Todi, Software Engineer, Twitter and many more.

Last year’s edition was attended by well over 300 senior-level delegates including marketing, IT and analytics heads from the top 200 organizations in the region, making it the premier Big Data Analytics event in the region. Attendees were especially impressed with the topics discussed and networking opportunities the summit presented. Speaking about the Smart Data Summit in 2014, Didier Mama, Vice-President, Big Data Sales –EMEA, SAP, said, “I have been surprised to see the number of people here, it’s very impressive I must say and also people are very open, very keen to understand stuff. I must say the questions in general were very relevant, very accurate and they pointed out the real challenges around Big Data. I’m very surprised and very happy to be here.”

The importance of the 2014 edition was emphasized by Carel Badenhorst, Head Technology Practice- Middle East & Africa, Turkey and Pakistan, SAS, who opined “From what I’m seeing here, it’s not an academic exercise that we’re going through here. These are the people on the ground, the CIO’s the CTO’s the people who work with the data warehouses, who understand the value of this next step, and this is what makes this event very, very relevant”.

Interest in making the most out of smart data is more intense than ever.  As Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, feels “The growing importance of smart data and analytics globally has cascaded to the Middle East as well. The region, with its growth plans across infrastructure and services, is poised to leverage the power of big data and analytics. At this juncture, we are delighted to offer our delegates and sponsors an ideal platform to understand and share best practices of smart data management.”

In telecom, for instance, the Middle East countries in general, and the GCC in particular are primed to make the most out of big data and analytics for business innovation, mainly because of their robust network infrastructure, increasing proliferation of mobile devices, and supportive government bodies. The UAE’s impressive rank of No. 2 of all the Arab states in the World Economic Forum’s 2014 Networked Readiness Index study, and 24th rank among the 148 countries assessed is proof of its leadership in the use of technology, social networks, internet security and e-participation.

As for cloud services, the Cisco Global Cloud Index predicts that the Middle East and Africa is set to post the world’s highest cloud traffic growth rate, increasing more than eight-fold from 2013 to 2018. The Middle East and Africa MEA are also predicted to post the world’s second-highest cloud data centre workloads growth at 39 percent CAGR, behind only the Asia Pacific region.

Statistics such as these are only some indicators of the potential that the optimal use of smart data can unlock in the region. The Smart Data Summit 2015 is the ideal platform for understanding and leveraging this potential to enable businesses make the most out of their data assets. To know more on the event, log on to www.smartdatadubai.com

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