Why attending Conferences could be beneficial for you and your business?

If I were to ask, what is the fastest way to build connections, I am confident of getting the reply – Facebook or LinkedIn even. While it certainly may be an easy way to get connections, it certainly is not a foolproof way of developing a connection. Don’t get me wrong, I am an advocate of these new age communication tools that have simplified business and help in getting to touch with the right person. You may call me old school, but I feel nothing can replace a one-on-one interaction, when you exchange business cards and information that goes beyond one meeting – it is irreplaceable. Such opportunities of course do not present themselves every other day. Nonetheless, when it does, we should be prepared to make the most of the opportunity. While a thought about attending a conference may seem mundane, the experience sure isn’t. If you haven’t participated in a conference yet, you are missing out on the great new ways to learn, interact with your industry peers, build contacts amongst your network and hone your skill.

Your network creates your networth

How often have you heard someone tell you, it is all about networking?! Networking is truly the name of the game. Enough cannot be said about the importance of networking, be it for our personal gain or in the business world. To many, the idea of networking is restricted to connecting with friends over the many social media platforms available at our disposable. Simply put, there is so much more than the digital platforms. Let us get away from the digital mediums, connect on a personal level and build contacts that may prove to be of immense help in the future.

Conferences present just the opportunity. Start a conversation. Connect. Meet new people. Be part of an engaging discussion. Build connections that go a long way. It is unanimously agreed upon that the most obvious and biggest benefit of attending conferences is networking and building connections with industry peers.

Every experience is an opportunity to learn and grow

When you network with your peers there is an incredible amount of information to be shared and learnt as well. Depending on the industry you are working in, choose to attend a conference that provides an eclectic mix of speakers presenting on topics that are relevant to you. By participating in a conference, you expand your knowledge base, gain fresh perspective on your industry trends and insightful details from global and regional experts. Furthermore, depending on the type of conference you are attending, you get to experience a hands-on demonstration of cutting-edge technological solutions changing the face of the industry.

Knowledge has no value unless you use and share it

While you take time away from your business or career to participate in a conference that presents invaluable learning and growth opportunities, make sure to share your experiences with others too. The true value of a conference comes from sharing your experiences with your colleagues who didn’t attend. Given that everyone is keen to learn and know what they missed out on, you can highlight the key takeaways from the sessions you attended and interactions you had with influencers and other peers with a larger audience by way of a blog.

At the end of it all, when you get back to office, you are brimming with new ideas and approaches. You are better equipped to implement all that you learnt in your business or career. At the risk of repeating myself, I’d like to reiterate that there is no substitute for being part of a conference that offers myriad opportunities of growth. Break out of your comfort zone and enjoy the unique convergence of learning, networking and knowledge-sharing that a conference offers.

– Dhruv Jain, Director, Expotrade Global

The article originally appeared in LinkedIn