Step up to stand out – Why you need to speak at conferences?

Do you deal with rapid heartbeat and break into cold sweat at thought of having to speak at a public platform? If yes, then you are one of the many that experience speech anxiety. Based on research and articles, it is understood that people’s number one fear is supposed to public speaking, second is death? If you are one of those who would rather die than address a crowd, you sure are losing out on building your own personal brand. Yes, I know, you would rather face death than engage in public speaking. But hold on for a second. Take a deep breath. Hear me out on why it is so important and why you must consider it.

I am sure you won’t disagree with me when I say it is only when you are seen and heard that you are recognized. Steve Jobs. Guy Kawasaki. Jack Ma. Oprah Winfrey. Mark Zuckerberg. Jack Welch. As you read these names, I am certain you were also able to instantly recall the brands that they are synonymous with. The only reason you had no difficulty in associating the name against their respective brands is because these renowned personalities are iconic figures that are a brand name by themselves. They have not only dedicated their lives in creating a product/brand that is admired, but have also become a household name. Had they been apprehensive about communicating with the large audiences, they wouldn’t have been recognized as worldwide influencers. That’s a given. And these are just a few top honchos whose names I have mentioned.

While you innovate, and introduce the most cutting-edge products, it is important to spread the word out. Let your peers and stakeholders know. Always remember, YOU are your company’s strongest brand ambassador. No one else will be as vehement and vocal in advocating your brand. Be part of trade shows, conferences – network and expand your business connections, exhibit your solutions but more importantly, take the stage to educate the audience on your company’s offerings, USPs etc. The opportunity to address a gathering doesn’t come very often, but when it does, you need to make sure it makes a significant difference to your business.

As a speaker, you stand to gain maximum exposure, more than any other attendee at a conference. The innumerable networking opportunities are extremely beneficial to your business. Add to that the opportunity to interact with the audience at such forums to get feedback on your presentation/ case study that can lead to stimulating discussions and help bring in a fresh perspective.

The importance of delivering an impactful presentation doesn’t solely lie in the content, it is also the delivery that holds the deciding factor in being a good speaker. The content will be effective only if your delivery is powerful and engaging. The idea is to capture the audience attention and not let it waver. As you would know, enthusiasm is infectious, so express your enthusiasm to deliver a compelling presentation and make a sizeable impact on the audience.

The aim is to be eventually recognized as an industry expert – you need to speak from a position of knowledge. Knowledge is power. By sharing your knowledge and perspective to a diverse audience, you lay the foundation of being regarded as a thought leader. To keep your audience engaged, you must be mindful not to make a sales pitch. Instead, a case study or a product reference in your business presentation with insights about industry trends will pique their interest. Post the speaking sessions, participating in engaging discussion with the audience, and sharing more insights that will help them in their business operations, is the next important step in developing your reputation for being the role model/go-to-person for information pertaining to industry trends.

Of course, you don’t become an expert overnight. But once you set the ball rolling and are seen delivering compelling speeches that add value, you will be invited to be part of more conferences. The more often you speak, and address different audiences across regions, you are building your personal brand. Over a period, you will gain the recognition and reap the rewards that come from becoming an outstanding speaker.

To reinforce this, you need to ramp up your PR/visibility quotient – a topic that I’ll leave for another day! For now, all you need to remember is, developing your personal brand goes hand in hand with expanding your company’s presence too.

Speech is power: speech is to persuade, to convert, to compel – Ralph Waldo Emerson

– Dhruv Jain, Director, Expotrade Global

The article originally appeared in LinkedIn

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QGBC’S Vision For Creating A Smart And Healthy City

Qatar is currently witnessing unprecedented urban development, from the establishment of Lusail City and the development of downtown Doha, to the inception of numerous infrastructure projects, the need to incorporate smart technologies in city planning in an effort to move towards establishing a healthy city is becoming vital.

Retrofitting Doha to become a truly smart city requires the development of a comprehensive long-term strategy with active participation from all the relevant stakeholders in the public and private sectors. In Doha’s context, a smart city will fully support healthy living in all aspects including water and energy conservation, healthy air quality, increased community interaction and active lifestyle. The use of state-of-the-art technologies, such as smart water management system, intelligent and automated air, noise and waste management systems, and real-time communication mechanisms, will eventually help Doha move closer to realizing its vision of a smart and healthy city.

In an effort to conceptualize the development of a smart and healthy city amidst the ongoing infrastructural development, experts at Qatar Green Building Council (QGBC), last year devised a comprehensive guide ‘Doha: A Rough Guide to Healthy Cities’.  The Guide, http://qatargbc.org/interest-groups/green-infrastructure, tackles the issue of the environmental health of urban areas which is becoming increasingly important to the world’s population as a majority of people are shifting towards inner cities.

Highlighting the benefits of planning and designing a healthy city, the non-technical infographic provides design and planning professionals, senior school students and advocates of sustainable development, with interesting guidelines on how to create a healthy city.

The key for QGBC and relevant stakeholders is to foster education around this subject to help create behavioural change in the process. This infographic is a starting point for such practices, which need to be further highlighted through national dialogues, the likes of Arab Future Cities Summit, the Qatar Green Building Conference, and the Qatar Sustainability Week.  Such efforts will foster the development of green infrastructure as a national resource capable of delivering a wide range of environmental, economic and social benefits.

by Meshal Al Shamari, Director – QGBC

4 Ground-breaking Use Cases of Smart Data using HPC

High Performance Computing has primarily been applied within scientific research, the financial world and relatively recently also to forecast the weather. The financial services industry was the first commercial industry to adopt HPC. Nowadays you will find the most advanced HPC systems trading stocks in nano-seconds and generating massive amounts of money for their owners.

Banks have used HPC for pricing exotic financial instruments, optimizing their portfolios of mortgage-backed securities and managing firm-wide global credit and debit risks.  But there are more use cases for HPC in combination with Smart Data:

Fraud Detection

Fraud detection is an extremely important area for the financial industry. Millions of dollars could be saved if suspicious transactions are stopped before they occur. To do this, millions of transactions across the globe should be analysed in real time. The problem is that algorithms will need to find unknown patterns within that data, which could indicate a fraudulent transaction.

It requires not only analysing millions of transaction, but also many other data sources that offer the right context for a certain transaction. For example, is a certain credit card transaction valid or not. That not only depends on the transaction itself, but also for example on the location or the moment of the transaction.

One company that deals with these volumes is PayPal. On a daily basis, they deal with 10+ million logins, 13 million transactions and 300 variables that are calculated per event to find a potential fraudulent transaction. Thanks to High Performance Data Analytics, PayPal saved in their first year of production over $700 million in fraudulent transactions that they would not have detected previously.

Personalized Medicines and Drug Discovery

Already I mentioned the possibilities of personalized medicines and how it requires HPC. Although personalized medicines might still be quite far away, the pharmaceutical industry is already using High Performance Computing for drug design and discovery.

Drug design and discovery is a tedious process. It can easily require several years or longer before a drug hits the market. This is due to rigorous testing in labs on animals and later humans before it is made available to the masses.

High Performance Computing in combination with Big Data enables the pharmaceutical industry to find, for example, the right proteins for a certain drug among millions of compounds. This can be done thanks to simulation analysis and testing a plethora of varieties on thousands of different virtual patients. Thus, drug discovery can be reduced with multiple years, eventually saving a lot of lives.

Smart Energy Grids

Smart energy grids might still be long away; already multiple energy companies are experimenting with the possibilities of a smart energy grid. The potential of a truly smart energy grid is tremendous; reduced energy consumption, better and safer electrical grids and a safer and cleaner environment. Thanks to HPC, smart energy grids are becoming a reality.

A smart energy grid deals with massive amounts of data from a wide variety of sources, all located in a highly disperse network. Imagine if every household would have a truly smart energy meter and at every single moment in time, it is measured how much energy they use, from which devices, for how long and at what price. Multiplied by millions of households, we are easily talking exabytes of data that need to be analysed in real-time to determine whether someone is allowed or not to charge his/her electrical car. That can only be done using a HPC infrastructure and a High-Performance Data Analytics environment.

Manufacturing Simulation Analysis

From the beginning, HPC has been involved in the modelling and simulation of complex physical and quasi-physical systems. Modelling and simulation analysis enables an organization to gain a better understanding of a certain project, without the need to actual test the product in real-life. Thanks to this approach for example, Tesla was able to have the early edition of the Tesla Roadster pass dozens of tests, without the need for dozens of cars that could be crashed (as is traditionally done in the automotive industry).

What Tesla did during developing the Tesla Roadster has become common practice for Tesla. But also in other industry, simulation analysis can save companies a lot of money when developing new products. Thousands of iterations can quickly be tested taking into account hundreds of different variables. Based on the outcome of each simulation, the eventual product is improved. High Performance Computing is required to perform these millions of simulations, at least if you want to get it done relatively quickly.

Other Industries

Of course, these four industries are just the beginning of what is possible. Basically, any organization that wants to make serious business from Big Data could use HPC and HPDA.

Other industries that are already using High Performance Computing are among other the Space industry, Engineering (Oil and Gas) industry, Defence, Publishing industry, governments (think the NSA) and of course academia. In the years to come, this list will probably become a lot longer.

Author: Mark van Rijmenam

Mark van Rijmenam is Founder of Datafloq. He is a highly sought-after international public speaker, a Big Data strategist and author of the best-selling book Think Bigger – Developing a Successful Big Data Strategy for Your Business. He is named a global top 10 Big Data influencer. Currently, he also pursues a PhD at University of Technology, Sydney on how organizations should deal with Big Data, Blockchain and (Human) AI.