Do you deal with rapid heartbeat and break into cold sweat at thought of having to speak at a public platform? If yes, then you are one of the many that experience speech anxiety. Based on research and articles, it is understood that people’s number one fear is supposed to public speaking, second is death? If you are one of those who would rather die than address a crowd, you sure are losing out on building your own personal brand. Yes, I know, you would rather face death than engage in public speaking. But hold on for a second. Take a deep breath. Hear me out on why it is so important and why you must consider it.
I am sure you won’t disagree with me when I say it is only when you are seen and heard that you are recognized. Steve Jobs. Guy Kawasaki. Jack Ma. Oprah Winfrey. Mark Zuckerberg. Jack Welch. As you read these names, I am certain you were also able to instantly recall the brands that they are synonymous with. The only reason you had no difficulty in associating the name against their respective brands is because these renowned personalities are iconic figures that are a brand name by themselves. They have not only dedicated their lives in creating a product/brand that is admired, but have also become a household name. Had they been apprehensive about communicating with the large audiences, they wouldn’t have been recognized as worldwide influencers. That’s a given. And these are just a few top honchos whose names I have mentioned.
While you innovate, and introduce the most cutting-edge products, it is important to spread the word out. Let your peers and stakeholders know. Always remember, YOU are your company’s strongest brand ambassador. No one else will be as vehement and vocal in advocating your brand. Be part of trade shows, conferences – network and expand your business connections, exhibit your solutions but more importantly, take the stage to educate the audience on your company’s offerings, USPs etc. The opportunity to address a gathering doesn’t come very often, but when it does, you need to make sure it makes a significant difference to your business.
As a speaker, you stand to gain maximum exposure, more than any other attendee at a conference. The innumerable networking opportunities are extremely beneficial to your business. Add to that the opportunity to interact with the audience at such forums to get feedback on your presentation/ case study that can lead to stimulating discussions and help bring in a fresh perspective.
The importance of delivering an impactful presentation doesn’t solely lie in the content, it is also the delivery that holds the deciding factor in being a good speaker. The content will be effective only if your delivery is powerful and engaging. The idea is to capture the audience attention and not let it waver. As you would know, enthusiasm is infectious, so express your enthusiasm to deliver a compelling presentation and make a sizeable impact on the audience.
The aim is to be eventually recognized as an industry expert – you need to speak from a position of knowledge. Knowledge is power. By sharing your knowledge and perspective to a diverse audience, you lay the foundation of being regarded as a thought leader. To keep your audience engaged, you must be mindful not to make a sales pitch. Instead, a case study or a product reference in your business presentation with insights about industry trends will pique their interest. Post the speaking sessions, participating in engaging discussion with the audience, and sharing more insights that will help them in their business operations, is the next important step in developing your reputation for being the role model/go-to-person for information pertaining to industry trends.
Of course, you don’t become an expert overnight. But once you set the ball rolling and are seen delivering compelling speeches that add value, you will be invited to be part of more conferences. The more often you speak, and address different audiences across regions, you are building your personal brand. Over a period, you will gain the recognition and reap the rewards that come from becoming an outstanding speaker.
To reinforce this, you need to ramp up your PR/visibility quotient – a topic that I’ll leave for another day! For now, all you need to remember is, developing your personal brand goes hand in hand with expanding your company’s presence too.
Speech is power: speech is to persuade, to convert, to compel – Ralph Waldo Emerson
– Dhruv Jain, Director, Expotrade Global
The article originally appeared in LinkedIn