4 Ground-breaking Use Cases of Smart Data using HPC

High Performance Computing has primarily been applied within scientific research, the financial world and relatively recently also to forecast the weather. The financial services industry was the first commercial industry to adopt HPC. Nowadays you will find the most advanced HPC systems trading stocks in nano-seconds and generating massive amounts of money for their owners.

Banks have used HPC for pricing exotic financial instruments, optimizing their portfolios of mortgage-backed securities and managing firm-wide global credit and debit risks.  But there are more use cases for HPC in combination with Smart Data:

Fraud Detection

Fraud detection is an extremely important area for the financial industry. Millions of dollars could be saved if suspicious transactions are stopped before they occur. To do this, millions of transactions across the globe should be analysed in real time. The problem is that algorithms will need to find unknown patterns within that data, which could indicate a fraudulent transaction.

It requires not only analysing millions of transaction, but also many other data sources that offer the right context for a certain transaction. For example, is a certain credit card transaction valid or not. That not only depends on the transaction itself, but also for example on the location or the moment of the transaction.

One company that deals with these volumes is PayPal. On a daily basis, they deal with 10+ million logins, 13 million transactions and 300 variables that are calculated per event to find a potential fraudulent transaction. Thanks to High Performance Data Analytics, PayPal saved in their first year of production over $700 million in fraudulent transactions that they would not have detected previously.

Personalized Medicines and Drug Discovery

Already I mentioned the possibilities of personalized medicines and how it requires HPC. Although personalized medicines might still be quite far away, the pharmaceutical industry is already using High Performance Computing for drug design and discovery.

Drug design and discovery is a tedious process. It can easily require several years or longer before a drug hits the market. This is due to rigorous testing in labs on animals and later humans before it is made available to the masses.

High Performance Computing in combination with Big Data enables the pharmaceutical industry to find, for example, the right proteins for a certain drug among millions of compounds. This can be done thanks to simulation analysis and testing a plethora of varieties on thousands of different virtual patients. Thus, drug discovery can be reduced with multiple years, eventually saving a lot of lives.

Smart Energy Grids

Smart energy grids might still be long away; already multiple energy companies are experimenting with the possibilities of a smart energy grid. The potential of a truly smart energy grid is tremendous; reduced energy consumption, better and safer electrical grids and a safer and cleaner environment. Thanks to HPC, smart energy grids are becoming a reality.

A smart energy grid deals with massive amounts of data from a wide variety of sources, all located in a highly disperse network. Imagine if every household would have a truly smart energy meter and at every single moment in time, it is measured how much energy they use, from which devices, for how long and at what price. Multiplied by millions of households, we are easily talking exabytes of data that need to be analysed in real-time to determine whether someone is allowed or not to charge his/her electrical car. That can only be done using a HPC infrastructure and a High-Performance Data Analytics environment.

Manufacturing Simulation Analysis

From the beginning, HPC has been involved in the modelling and simulation of complex physical and quasi-physical systems. Modelling and simulation analysis enables an organization to gain a better understanding of a certain project, without the need to actual test the product in real-life. Thanks to this approach for example, Tesla was able to have the early edition of the Tesla Roadster pass dozens of tests, without the need for dozens of cars that could be crashed (as is traditionally done in the automotive industry).

What Tesla did during developing the Tesla Roadster has become common practice for Tesla. But also in other industry, simulation analysis can save companies a lot of money when developing new products. Thousands of iterations can quickly be tested taking into account hundreds of different variables. Based on the outcome of each simulation, the eventual product is improved. High Performance Computing is required to perform these millions of simulations, at least if you want to get it done relatively quickly.

Other Industries

Of course, these four industries are just the beginning of what is possible. Basically, any organization that wants to make serious business from Big Data could use HPC and HPDA.

Other industries that are already using High Performance Computing are among other the Space industry, Engineering (Oil and Gas) industry, Defence, Publishing industry, governments (think the NSA) and of course academia. In the years to come, this list will probably become a lot longer.

Author: Mark van Rijmenam

Mark van Rijmenam is Founder of Datafloq. He is a highly sought-after international public speaker, a Big Data strategist and author of the best-selling book Think Bigger – Developing a Successful Big Data Strategy for Your Business. He is named a global top 10 Big Data influencer. Currently, he also pursues a PhD at University of Technology, Sydney on how organizations should deal with Big Data, Blockchain and (Human) AI.

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Prediction in Big Time Series Data

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Mohammad Shokoohi-Yekta, Data Scientist, Apple

Time Series data is the new big data and it’s almost everywhere. Time Series is an ordered set of real values, quantities that represent or trace the values taken by a variable over a period of time. Some examples are stock prices, sensor data collected from smart watches/phones, weather data, heartbeats, etc.

Prediction and forecasting have been a topic of great interest in the data mining community for the last decade. Most of the work in the literature has dealt with discrete objects, such as keystrokes (i.e. predictive text), database queries [1], medical interventions [2], web clicks, etc. However, prediction may also have great utility in real-valued time series. For concreteness we briefly consider two examples:

  • Researchers in robotic interaction have long noted the importance of short-term prediction of human initiated forces to allow a robot to plan its interaction with a human. For example a recent paper notes the critical “importance of the prediction of motion velocity and the anticipation of future perceived forces [to allow the] robot to anticipate the partner’s intentions and adapt its motion” [3].
  • Doppler radar technology introduced in the last two decades has increased the mean lead time for tornado warnings from 5.3 to 9.5 minutes, saving countless lives [4]. But progress seems to have stalled, with 26% of tornados within the US occurring with no warning. McGovern et al. argue that further improvements will come not from new sensors, but from yet-to-be-invented algorithms that “examine existing (time series) data for predictive rules” [5].

While forecasting is mature enough to have its own conferences and commercial software (SAS, IBM Cognos, etc.), the handful of research efforts to consider time series rule-based prediction have met with limited success. In [6] we show novel algorithms that allow us to quickly discover high quality rules in very large time series datasets that accurately predict the occurrence of future events.

[1] Li, G., Ji, S., Li, C., and Feng, J. Efficient type-ahead search on relational data: a TASTIER approach. SIGMOD Conference 2009: 695-706.

[2] Weiss, S., Indurkhya, N., and Apte, C., Predictive Rule Discovery from Electronic Health Records. ACM IHI, 2010.

[3]   Gribovskaya, E., Kheddar, A., and Billard, A. Motion Learning and Adaptive Impedance for Robot Control during Physical Interaction with Humans. ICRA 2011.

[4]   Brotzge, J. and Erickson, S., Tornadoes without NWS warning. Weather Forecasting, 25, 159-172. 2010.

[5] McGovern, et al. Identifying Predictive Multi-Dimensional Time Series Motifs: An application to severe weather prediction. Data Mining and Knowledge Discovery. 2010.

[6] Shokoohi-Yekta, M., Chen, Y., Campana, B., Hu, B., Zakaria, J., & Keogh, E. (2015, August). Discovery of Meaningful Rules in Time Series. In: Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, Australia, 1085-1094.

 

Smart Data Summit 2016 Edition Dates Announced

Smart Data Summit 2016 edition dates announced

Smart Data Summit 2016 edition dates announced

  • The Summit will be held on 23-24 May 2016 at Sofitel The Palm Resort & Spa, Dubai
  • The underlying theme of the summit is future of data management and the role of smart data and analytics in driving revenue growth

Dubai, United Arab Emirates, October 27, 2015: Global conference producers, Expotrade today announced the 3rd Annual Smart Data Summit will be taking place on 23-24 May 2016 at Sofitel, The Palm Resort & Spa, Dubai. The summit is a leadership-level event, focused on exploring forward-thinking opportunities in the big data domain that will benefit over 300 participants from across the GCC.

The concept of Big Data and Analytics has evolved considerably with many companies effectively adopting it within their business practices. Businesses across sectors use the power of big data and analytics to assimilate information in order to imbibe and develop new solutions and optimize processes. The two day summit talks about how businesses can make profitable decisions using big data and analytics and increase their customer base.

Announcing the dates of the summit, Mr. Brad Hariharan, Regional Director, Expotrade Middle East, said, “We are thrilled to confirm the dates of the 2016 edition of our Smart Data Summit that will convene sector specialists and heads of leading regional and international companies across industries under one roof, deliberating on the challenges and opportunities arising from the field of Big Data and Analytics. According to a recent industry report, it is perceived that there is an increased interest from companies on the adoption of big data, analytics, mobility and cloud.”

The two-day conference agenda will encompass engaging and forward-looking topics such as making informed decisions to innovate and design products with big data; big data and analytics in telcos; smart data modernizing the utilities industry; BFSI sector’s gain from smart data and analytics to build loyal customer base and using data and intelligence for powering interoperability in smart cities. The summit offers two days of intensive learning experience filled with research-driven keynote sessions, case study presentations and panel discussions that will provide multiple perspectives on topics pertaining to Big Data and Analytics.

As in the previous editions of the summit, the attendees will include CIO’s and Heads of IT, Chief Technology Officers, CFO’s and Finance Directors, Heads of Data Analytics, Modeling and Mining, Heads of Marketing, System and Business Analysts, Data Architects and Scientists, Customer & Business Intelligence Specialists and Technology Specialists.

Last year’s edition of the summit saw a robust panel of speakers and experts from internationally renowned organizations such as Facebook, Twitter, du, IBM, Wipro, HP, Emirates NBD, and Flipkart, amongst many others take the stage to share insights on the theme of discovering the power of big data, influencing product decisions with analytics, data governance and security and using technology to improve customer experience.

The 2015 edition of the summit was a huge success, receiving adulation from attendees and speakers alike. Anupam Dikhit, Industry Manager, Twitter, said, “In terms of the way the event has been designed, the kind of speakers that presented, the entire structure and format – I think it’s fantastic. Because you have taken an issue or space that is up coming and a region that is up and coming – we have seen a lot of traction happen in the Middle East over the last few years, so it’s really a sunrise sector here – and you have got the best of thought-leaders from across the world. That’s not a mean feat.”

Dr. Dirk Jungnickel, Senior Vice President – Business Analytics, Emirates Integrated Telecommunications Company (du), said, “It has been a very pleasant and interesting event. I had some very good conversations during the breaks and also the presentations so far have been first-class. It’s a good mix of vendors and consumers of big data technologies or people who are applying the technologies.”

More information on the 3rd Annual Smart Data Summit is available now at http://www.smartdatadubai.com. Follow the Summit on social media with the hashtag #SDATAS2016.

How Big Data is Supporting the Smart City Boom

Panel discussion in progress at Arab Future Cities Summit Dubai 2014

Panel discussion in progress at Arab Future Cities Summit Dubai 2014

The global internet population grew 18.5% this year, with 3.2 billion people being connected to the internet globally this year. With the popularity of social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube, the volume of data generated on a daily basis is astronomical. Facebook, the most popular social media platforms globally, has a subscriber base of over 1.49 billion monthly active users. What might have earlier been a herculean task to measure and analyze the massive avalanche of information available from these sources, is now simplified with the help of big data.

Now, consider this in the real world. Presently more than 50% of the world’s population are living in cities across the world and this number is further expected to increase. In the face of this rapid urbanization, the exponential amount of data generated in these cities is definitely astounding. Given this, governments, now, more than ever, have realized the need to equip themselves to become the city of the future. With governments across the globe collaborating with private companies to harness the power of Information Technology, the concept of smart cities has seen an incredible rise. We have seen how cities across the globe are integrating cutting-edge technological solutions and services to their existing infrastructure to improve governance and provide a more efficient system. Seamless conjunction and real-time sharing of information between a city’s key operations that include healthcare, infrastructure, education, transportation, utilities such as power, water and waste management, emergency services such as fire and police is pivotal to create the city of the future.

Equipped with this colossal amount of data generated, cities have the opportunity to leverage the power of cloud, big data and Internet of Things (IoT) to manage the data arising from multiple sources, beef up their services, and adopt a Smart city approach that will not only empower citizens but also significantly improve their quality of life on a daily basis. According to an industry report, a staggering $8.8 billion is spent annually by the global smart city technology market.

In the Middle East, Dubai is leading the way in becoming a smart city. Touted as the fourth most popular city in the world, the city is expected to receive about 14.3 million international visitors this year. To meet with the growing demand of visitors and with the Expo 2020 win for Dubai, the government of Dubai has invested heavily in ramping up its infrastructure. The Dubai government has earmarked AED 3 billion, during this year, to implement smart city projects as part of its vision to become one of the smartest cities in the world. Undertaking initiatives that link city administration, public safety, education and health care under three core pillars of Smart Life, Smart Economy and Smart Tourism, the Dubai government is setting a new paradigm for smart city implementation.

Connecting people, data and processes through the Internet of things, the Dubai government will generate information in real-time that will provide tremendous value and help boost the productivity of the city’s multidimensional operations. Data management and analysis will promise greater effectiveness and significantly increase the operational efficiency of all citizen centric activities. In fact, recently, the Dubai government also signed an agreement with Barcelona City Council to share their best practices for creating smart cities.

Dubai’s smart city initiatives and strategies will be discussed at the two day Arab Future Cities Summit, held under the patronage of Dubai Municipality, on 2nd and 3rd November 2015 at Sofitel, The Palm Resort & Spa. City municipality heads along with leading regional and international industry experts will come together to throw insights and delve deeper into the opportunities available in making Dubai a smart city by 2021.

You will find more about event details at http://www.smartcitiesdubai.com/

-by Mr. Rohan Sharma, Head of Sales, Expotrade Middle East

Shaping Dubai’s Smart City Vision at the Arab Future Cities Summit Dubai 2015

A panel discussion in progress at Arab Future Cities Summit Dubai 2014

A panel discussion in progress at Arab Future Cities Summit Dubai 2014

Dubai, United Arab Emirates, 03 June 2015 – The second edition of the Arab Future Cities Summit Dubai 2015, the foremost smart cities event in Dubai is all set to take center stage on 2-3 November 2015 at the Sofitel The Palm Resort and Spa, Dubai. Held under the patronage of the Dubai Municipality, the two-day summit will feature local and international speakers and panelists, and an exciting agenda of keynote speeches, case studies and panel discussions. The summit is produced by global conference organizers, Expotrade.

Over 350 delegates are expected to attend the summit, which seeks to bring into focus smart city development strategies and best practices, with emphasis on the initiatives taken up with respect to Dubai’s Smart City Vision. The agenda will include sessions on the latest advancements in all areas of smart city development, ranging from the Internet of Things (IoT), smart mobility, transportation, traffic management and public lighting, to energy efficiency, smart metering and grid infrastructure, healthcare, telecommunications, automation, urban security, waste and water management, and much more. Also scheduled are sessions on Dubai’s Smart Government goals and a case study on the Dubai Silicon Oasis Project.

Growing urban populations and an increase in demand for resources have led to governments across the world to take note of the acute need for planned and sustainable urban development which has given way to the development of smart cities. As a region, the Middle East is no stranger to this trend and has emerged as a hub for smart city development. Dubai, especially, with its Smart City vision that seeks to transform itself into one of the world’s best connected and smartest by 2017 is the ideal location to host a gathering of thought-leaders in smart city development. The summit’s agenda is in line with the Dubai Smart City strategy that covers the three tracks of Smart Economy, Smart Life, and Smart Tourism. The critical element of innovation is also a key constituent of the underlying theme of sustainability at the Arab Future Cities Summit Dubai 2015.

The previous edition of the event held last year was attended by over 350 senior smart city executives, government officials, sustainability experts and smart city solution providers, united in their common aim of discussing the latest in technology, developments, efficient resource management and innovation. The summit’s success was evident from the favorable comments made by delegates at its close. Ali Al Suwaidi, Vice President, Idama Facilities Management, said, “I think the event is a great opportunity for us as a non-profit association to really network and communicate with decision-makers. Future cities is a very important concept for all of us to think about today, how to have better cities in the future. And of course, it’s an amazing platform where we have people talking about technology, about infrastructure, transportation, the ecosystem, and we wanted to add a little bit of flavor about facility management because, at the end, we need to ensure that our cities are not only smart, but healthy too, which is what we tried to demonstrate through our paper today.”

Rasha Harib, Project Architect, Al Turath Engineering Consultant, opined, “The summit was comprehensive. It contained product, service and research approach of different companies from developed countries, opened the insight opportunity of new thinking in design and construction. As an individual I learned how I could participate in sustainability, green environment by implementing the smaller scale aspects of smart living.”

Dubai’s growth trajectory is on an upward rise, with public and private sector projects valued at Dhs17.9 billion ($4.87 billion) to 2019, including public sector opportunities alone worth Dhs4.3 billion ($1.2 billion) according to industry estimates. The UAE’s commitment to innovation is evidenced in its measures such as appointing a Chief Innovation Officer in all government departments in line with its mission to be a global innovation engine. The seven pillars of municipality, ground-transport automation, police, national security and defense, utilities smart grid, travel and tourism, and retail are expected to power Dubai’s journey towards attaining its smart city goals in time for the World Expo 2020.

Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, said, “The concept of future cities is critically important for Dubai, with its plans for sustainable urban development. A summit that promotes sustainability and seeks to showcase the most relevant smart city concepts, technology and best practices, is the ideal platform to connect government officials with leading experts for mutual collaborative effort that is required. We are privileged to have the support and patronage of the Dubai Municipality for this event.”

For more information, visit http://www.smartcitiesdubai.com

About Expotrade

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 10 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

For more information, visit http://www.expotradeglobal.com

Value of Smart Data and Analytics Unlocked at the 2nd Annual Smart Data Summit Dubai

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Panel discussion in progress at Smart Data Summit 2015

Dubai, United Arab Emirates, May 28, 2015 – The potential of smart data and analytics to transform businesses and drive revenue growth was brought into the spotlight at the 2nd Annual Smart Data Summit that concluded in Dubai this week. Produced by global conference organizers, Expotrade, the summit was attended by over 300 participants, over two days of keynote presentations, panel discussions and case studies. The event took place on 25-26 May at Sofitel Dubai The Palm Resort and Spa.

The summit commenced with a welcome address delivered by IBM’s Sunil Mahajan, who went on to make a presentation titled ‘Not Business Analytics as Usual.’ He explained that insights having a profound effect on businesses can be uncovered using big data harnessed from a number of sources and analyzed in different ways. He proceeded to emphasize how faster, easier and smarter analytics services were the need of the hour, and highlighted how IBM has helped organizations realize the value of big data and analytics. Another interesting session on the first day was Facebook’s Mario Vinasco speaking on influencing product decisions with analytics. Using examples of Facebook campaigns such as ‘A Look Back’, Network Experiments including ‘Say Thanks’, and the shuttle bus operation, he explained the extensive analytics completed on each.

Braintree, a division of PayPal’s Daniel Nelson explored the topic of data science and the mobile revolution in his presentation, which examined how commerce is changing due to the disruptive force of ‘mobile’, early data science successes and presented a snapshot of the future. On the other hand, Twitter’s Anupam Dikhit focused on using smart data to drive real-time personalized marketing at scale. Stressing on the importance of scale, he mentioned how approximately 1 billion tweets generated every two days translated into large amounts of data signals which, in turn, help build recent user profiles. He explained how marketers can use this to tailor targeted campaigns and reach people at the right time, thereby bridging the gap between engagement and conversion.

Flipkart’s Pravin Shinde explained the use of digital analytics to improve marketing of e-commerce portals. Stressing on the importance of data being reliable and collected instantly, he also advocated the use of simple propensity models for better results and zeroed in on mobile as the better avenue for personalized experience. Hyatt International’s Parthasarathi Mandal shared his thoughts on how smarter data meant smarter hotel businesses, taking the audience through interpretations of smart data from a hotel’s perspective, the blurring lines of customer touch points and the happiness equation that links smart data to business growth. His session also included an interactive exercise with the audience.

Sessions on Day 1 included speakers from Emirates Integrated Telecommunications Company (du), Nakheel, Data Aurora, along with premium sponsors Thomson Reuters, HP Big Data, Denodo, Qlik, Wipro, presenting on topics such as the impact of big data on the telecom industry; data governance and security; next generation analytical platforms; data virtualization; discovering the power of big data; redesigning business digitally; using technology to improve customer experience; big data ephemeralization. The panel discussed in detail how big data analytics could reinvent social media marketing.

Day 2 highlights included speakers from Al Ahli Holding Group, UAE University, UAE Exchange, Al Safeer Group of Companies, speaking on optimizing loyalty programs; integration of social media with CRM/ERP systems; big data and quantum computing; building of the brand using smart data. The day’s discussion featured the panel shedding light on the metrics to measure ROI on smart data investments in marketing.

The networking sessions, particularly the lunches sponsored by Badr IT also proved popular, with active discussions taking place during these times.

In only its second year, the Smart Data Summit has been established as the foremost event of its kind in the Middle East. This year’s partnerships included industry leaders such as IBM, Qlik, HP Big Data, Wipro, Denodo, Thomson Reuters and Badr IT. Exhibitors included MDS ap Tech, EnterpriseDB, Qarar, iDashboards, Master Works, Cloudera, Inseyab, GDS, Nutanix, Radix Mena, Bisnode, Enodos, Data’oro, Minodes, arroWebs, Xceed Ventures.

The event was a success, evidenced by the appreciative comments it attracted at the close. Anupam Dikhit, Industry Manager, Twitter, said, “In terms of the way the event has been designed, the kind of speakers that presented, the entire structure and format – I think it’s fantastic. Because you have taken an issue or space that is up coming and a region that is up and coming – we have seen a lot of traction happen in the Middle East over the last few years, so it’s really a sunrise sector here  – and you have got the best of thought-leaders from across the world. That’s not a mean feat.”

Dr. Dirk Jungnickel, Senior Vice President – Business Analytics, Emirates Integrated Telecommunications Company (du), said, “It has been a very pleasant and interesting event. I had some very good conversations during the breaks and also the presentations so far have been first-class. It’s a good mix of vendors and consumers of big data technologies or people who are applying the technologies.”

Kamran Bader, Managing Director, Data’oro, said, “The event provided an excellent opportunity to network and learn from industry experts and big data practitioners. A very well organized and structured summit.”

Hisham Assaf, Regional Director – Middle East, iDashboards, said, “The significant attendance of decision makers and senior executives made the event a very effective platform for networking and discussing the most important challenges associated with the delivery of data and insights to support business strategy.”

Martina Boettcher, Regional Director of Marketing, Starwood Hotels & Resorts, said, “The summit provided a rich and diverse overview and it was particularly interesting to hear from various industries. There was a ‘take-away’ from each speaker, regardless of your own level of involvement in Big Data.”

Muhammad Imran, Marketing Manager, ACA Steel Constructions Contracting, said, “The summit was very informative for new upcoming professionals in the industry. It was favorable for networking, well-organized, and a source of inspiration for organizations already having inhouse IT departments.”

Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, said, “The Smart Data Summit successfully highlighted the tremendous importance of smart data and analytics in today’s connected world. The last two days have demonstrated the impact that data analytics can have across sectors and industries, establishing this event as the premier event of its kind in the region. We thank our sponsors, delegates, speakers and partners and look forward to bringing next year’s edition to this audience.”

For event details, visit www.smartdatadubai.com

About Expotrade 

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 10 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

For more information, visit www.expotradeglobal.com

2nd Annual Smart Data Summit Explores Power of Smart Data & Analytics on Day One

SDSDay1

Dubai, United Arab Emirates, May 25, 2015 – The 2nd Annual Smart Data Summit opened its doors today, with an impressive lineup of local and international speakers and panelists, and an exciting agenda with a mix of keynote speeches, panel discussions and case studies. Produced by global conference organizers, Expotrade, the two-day summit is being held at Sofitel The Palm Resort and Spa, Dubai, UAE.

Over 300 delegates attended the event, which began today with a welcome address by Sunil Mahajan, Analytics – Business Unit Executive, IBM MEA & Turkey. He later delivered a presentation highlighting how analytics platforms and solutions have helped organizations use big data and analytics for business growth. Other presentations included Dr. Dirk Jungnickel, Senior Vice President – Business Analytics, Emirates Integrated Telecommunications Company (du), speaking on smart data in telecom; A R Ramesh, General Manager & Head of Advanced Technology & Solutions, Wipro – India and ME, speaking on redesigning businesses digitally; Mario Vinasco, Marketing Analytics and Data Science, Facebook speaking on influencing product decisions with analytics; Hamid Qureshi, Sales Director, HP Big Data Middle East and Africa – HP Software, speaking on next-generation analytical platforms.

Other sessions on the Day 1 agenda revolved around data virtualization, presented by Angel Viña, CEO, Denodo; data science and the mobile revolution, presented by Daniel Nelson, Head of Enterprise, Braintree, a division of PayPal; discovering the power of big data, presented by John Sands, Qlik Evengelist, Qlik; personalized marketing using big data, presented by Anupam Dikhit, Industry Manager, Twitter; data governance and security presented by Hala Bou Alwan, Head of Advisory and Educational Services, EMEA ‎Governance, Risk, and Compliance – Thomson Reuters and Tim Cowles, Head of Corporate Enterprise Solutions – MENA, Thomson Reuters, among many more. The panel discussion of the day focused on reinvention of social media marketing using big data analytics.

Day 2 features another exciting array of sessions including Pravin Shinde, Senior Manager – Digital Analytics, Flipkart, speaking on digital analytics in e-commerce; Jose Berengueres, Assistant Professor UAE University – Director, UAE Medialab, presenting on optimizing loyalty programs; Abdulla Mahmood, Director – Marketing and Corporate Communication, Al Ahli Holding Group, speaking on integrating social media with CRM/ERP systems; Parthasarathi Mandal, Director – Digital Marketing, Hyatt International South West Asia, speaking on smart data in the hotels industry; Nitin Sharma, Director – Marketing Strategy, UAE Exchange, speaking on building brand through smart data; Kumar Prasoon, Chief Information Officer (CIO), Al Safeer Group of Companies, speaking on big data and quantum computing. Another highlight will be the panel discussion on using metrics to measure ROI on smart data investments in marketing.

The Smart Data Summit has become the preeminent big data and analytics event in the region in a short period of two years. Apart from featuring experts from Facebook, Twitter, Flipkart and PayPal on the speaker list, the summit this year has partnerships with industry giants including IBM, Qlik, HP Big Data, Wipro, Denodo, Thomson Reuters, Badr IT and many more. The exhibitor lounge also features the latest in innovative solutions and technology from solution-providers such as MDS ap Tech, EnterpriseDB, Qarar, Cloudera, Inseyab, iDashboards, Master Works, GDS, Nutanix and many more.

Brad Hariharan, Regional Director, Expotrade Middle East, organizers of the conference, said, “The power of smart data and analytics to impact businesses across sectors was the key highlight today at the Smart Data Summit. Given the immense rate at which data is generated and put out globally – using the right technology is key for business growth and the time has come to harness the potential of smart data in its true sense.”

For event details, visit www.smartdatadubai.com

About Expotrade 

Expotrade is a global conference and event organizer with its head office based in Melbourne, Australia and a regional office in Dubai, United Arab Emirates. Expotrade has delivered some of the largest, most successful B2B industry conferences and events. For almost 10 years, our unique blend of knowledge, experience and flexibility has accomplished an array of consistently top quality events. Today, Expotrade events enjoy such a distinctive edge, they are amongst the best patronized in the calendar.

For more information, visit www.expotradeglobal.com